In a world of faceless digital marketing, putting a personality to your business has never been more important. Your customer wants to see behind the scenes, they want to understand who they are buying their product or service from and they want to feel good about their choice. You can help bring your story to life for your customer through social media and its best to use multiple formats to reach your target audience across the web. Instagram, Twitter, Facebook, LinkedIn, Pinterest and even Youtube are great tools that are at your disposal but using them cohesively to formulate a social media strategy can require forward planning.
There may be many ways to increase social media traffic, but just because a method works, it doesn’t mean that it is cost-effective. If it doesn’t give you the right ROI, it doesn’t make sense for your business.
You can waste a lot of time and money chasing online strategies and trying tactics that simply cost too much and deliver too little.
Then there are techniques that are proven. When done right, they increase social media traffic and they help you meet revenue goals. They don’t burden you with acquisition costs that aren’t sustainable. This is the kind of strategy your small business needs.
Targetting the right audience plays an important part in your social media strategy. Target to spend wisely so that you can reach more of the right people with the right message. That’s what targeting is all about, and when done correctly, puts you directly in front of your intended audience. We can help you strategically plan your social media, from basic consultation to a more involved approach – we have the experience to help your business grow using this invaluable tool.